CHAPTER II. 

 CHOOSING A POULTRY FARM. 



The farm is not only the place of business of the poultryman, 

 but it is his home as well ; hence special care should be given to 

 the selection and development of the particular piece of land 

 which is to make his home, and upon which he is to develop his 

 business. The development of the sesthetic side of Hfe, including 

 many of the so-called enjoyments, is essential to happiness. A 

 well-kept and attractive home, including fruit, flowers, and lawns, 

 all go to make life in the country more enjoyable. 



The prospective purchaser can consider these matters and the 

 matters which are hereafter discussed with reference to location 

 when picking out his site, but the poultry farmer already owning 

 his place must consider these questions from the standpoint of 

 improving his conditions as they exist. 



Two Points of View. — In choosing the location for the poultry 

 farm and in developing the particular piece of land selected, two 

 leading ideas should be considered: First, conditions and sur- 

 roundings as they will affect the poultryman and his family, such, 

 for example, as the social, moral, and religious development of 

 the community, and also conditions which will help toward the 

 education of his children. This group of considerations might 

 be considered as factors of location determining the desirability 

 of the particular place for the proper development of home life. 



The second group of factors deals with conditions as they are 

 suited for the proper development of his business, and these fac- 

 tors will naturally group themselves into three divisions; namely, 

 factors affecting production which have to do with the laying out 

 and planning of the plant, and environmental conditions as they 

 affect the birds' health, etc. The second group of factors affect- 

 ing the business will be those incurred in connection with the 

 distribution or the conditions controlling the delivery and receipt 

 of products sold and purchased. The third group of factors 

 might be termed "Demand and Consumption." Such factors 

 as markets, character of products desired, and amount and dis- 

 tribution of products demanded, must fall in this class. 



With these two viewpoints in mind, the problem of selecting 



41 



