CHAPTER IX 

 MARKETING 



IT is not unusual to find persons who have labored 

 diligently to produce a good crop put it on the market in 

 a slovenly manner. High prices are paid for fancy fruits 

 and vegetables, but it is necessary to have the package 

 fancy from the beginning to the end ; any one point neg- 

 lected in the whole series will cause a decided damage. 

 It requires brains to produce a fine article, hence the 

 supply is limited. It is more profitable to produce the best 

 of everything. If one wishes to succeed in any line of 

 business, one must offer for sale the article that is wanted, 

 and as long as there is a monopoly of that article, the price 

 is considerably above the cost of production. Often, the 

 mere style of label on a package makes a difference of 

 10 per cent in the selling price. The street venders in 

 our large cities learn to know human nature well; they 

 buy good vegetables and fruits that have been shipped in 

 poor packages and take the time and trouble to repack 

 them, and find it a profitable employment. We must 

 emphasize the matter of doing the very best with the best 

 material at hand. If a crop is all culls, nine times out of 

 ten it will not pay to market it at all. 



THE PACKING-HOUSE 



To put vegetables on the market in first-class shape 

 requires certain equipment. One of the indispensables is 

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