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S a rule, it does; it is easy to see that the men who advertise extensively 

 almost invariably succeed in building up a large business. But the ques- 

 tion is 



Does it pay in The Irrigation Age? 



The advertisers who use these columns testify quite unanimously in 

 the affirmative. Consider for a moment why it must pay to advertise in 

 THE IRRIGATION AGE. 



1. It is the distinctive journal in half a continent, and in that half which must 

 necessarily enjoy the largest and fastest development from this time on, 



2. It represents the only large field where the agricultural industry can ex- 

 pand in the United States, and it is good business sense to make a line of goods 

 thoroughly well-known there, with a view both to immediate and future results. 



3. The farmers of the arid region are more uniformly prosperous than those 

 who are afflicted by crop failures, and they are therefore more profitable cus- 

 tomers as a class. 



4. They use more and better goods of all kinds for the same reasons. 



5. They are the most intelligent farmers in the world brains are required to 

 get the best results from irrigation-and they are naturally the first to recognize a 

 good thing. 



6. They are confronted on all sides by new problems-How to use water to the 

 best advantage How to cultivate each acre to get the best results How to develop 

 the most attractive communities. These problems make them eager to consider 

 and to buy whatever will help them to get ahead. 



7. THE IRRIGATION AGE is the only publication that reaches this peculiar 

 field in a broad way. It is the friend and champion of Western America and has 

 a powerful influence with its field. Every business man who has anything to get 

 before the large, enterprising and multiplying public in Western America should 

 advertise in this journal. 



Send for rate card and advertisers' testimonials. 



THE IRRIGATION AGE COflPANY, 



511 TMTHSONIC 



CHICAGO, ILL. 



