PUBLISHERS' DEPARTMENT. 



ADVERTISING UTAH. 



FOR several months the Bear River Irrigation 

 Company, having its headquarters at Corinne, 

 Utah, has been advertising extensively through 

 the columns of the Chicago Inter Ocean. The 

 policy adopted by Mr. Rowe, its energetic and 

 enterprising president, seems to be the constant 

 repetition of the advantages of the undertaking, 

 and as to the opportunities offered to the same set of 

 readers, until they shall have become thoroughly fa- 

 miliar with every feature of it. Use is made of both 

 daily and weekly editions of the paper, thereby tak- 

 ing advantage of its very large circulation, and he 

 seeks to reach the better class of farmers in the Cen- 

 tral and Northwestern States, where it so generally 

 circulates. 



The style of advertising is noticeable, the central 

 idea being to present every feature of the country, 

 and to make the propositions regarding it entirely 

 clear and plaid. Even the display ads., which appear 

 in both single and double column, are instructive and 

 constantly changing. They are made as attractive 

 and interesting as the "reading matter" even more 

 so, as the ingenuity and skill of the compositor give 

 emphasis to the striking features. 



It is being conducted in no narrow spirit, but every 

 line of it tells for Utah and the inter-mountain coun- 

 try, showing the advantages of a residence there, and 

 identifying all classes of the population at home in a 

 general interest for the public good. The company 

 is fortunate in havingone of the finest bodies of land 

 in all the country to dispose of; land which will 

 never disappoint the purchaser, and taking the coun- 

 try as a whole, there is abundant opportunity to 

 choose. Its soil is the accumulation of centuries 

 from the sedimentary deposits of a large river, its 

 delta. It was formerly at the bottom of a vast lake 

 as large as Lake Huron knowu as Lake Bonne- 

 ville, which covered the particular part of the valley 

 now being settled to a depth of more than 800 feet. It 

 is deep and rich, abounding in vegetable deposits and 

 yields bountifully to intelligent cultivation. 



Mr. Rowe reports the result of advertising to be 

 far beyond his expectations. Inquiries are pouring 

 in by thousands, and the wide-spread influence is be- 

 coming generally apparent. Even at home the effect 

 is quite as noticeable as abroad. The old adage that 

 a prophet is not without honor save in his own coun- 

 try, finds counterpart in the better appreciation ot the 

 same thing said abroad, which at home would be 

 taken as a matter of course, and scarcely receive a 

 passing notice. Not only are settlers arriving on the 

 ground in goodly numbers, but many sales are being 

 made to a superior class of people. Passengers go- 

 ing through over the Transcontinental begin to inquire 

 as soon as they strike the Territory, ''Where is the 

 Bear River Valley V It is rarely that a man exam- 

 ines these lands without making a puichase, if he is 

 seeking a home. 



There is an advantage in this section, too, in the 

 object lessons, which abound on every hand, of suc- 

 cessful cultivation and home making. Nowhere are 

 these lessons so impressive as in Utah. Little farms 

 and comfortable homes abound everywhere, and the 



general average of prosperity among the farming 

 class is exceptionally high. 



As fruit lands there are none superior anywhere. 

 All kinds of deciduous fruits thrive there, and it is 

 especially the home of the apple and pear the big, 

 high-colored, luscious fruit. It is destined to become 

 one of the great fruit districts, as it lies immediately 

 on the line of the Transcontinental railways, with 

 every facility for reaching the market quickly, and a 

 day and a half or two days nearer than any part of 

 California. 



MILTjIOX FOR A " CURE." 



Druggist Schrage Sells a Secret Compound to a 

 Syndicate. 



IT IS A REMEDY FOR RHEUMATISM THAT HE HAS BEEN WORK- 

 ING ON FOR YEARS AND NOW HAS BROUGHT TO 

 A STATE OF PERFECTION. 



Frank Schrage, a North Clark street druggist and discoverer 

 of what he claims is an infallible specific for rheumatism, sold the 

 exclusive agency for his remedy yesterday to a syndicate of Chi- 

 cago people for a large bonus and a large royalty. It was reported 

 that the bonus was $1,000,000. 



Mr. Schrage, however, declines to tell how much he received. 

 He said to a reporter of the Tribune : "A syndicate of Chicago 

 men has paid me a large bonus, and agreed to pay me a large 

 royalty for the exclusive agency, but how much they have paid 

 me, or will pay me, or who they are, I will not tell. I certainly 

 expect to make more than $1,000,000 out of it before I get through 

 with it. 1 perfected my discovery three years ago, and have 

 been selling it for two years. It is not patented, but 1 defy any 

 analytical chemist to tell what is .'in it. I have deposited the 

 formula in a safe-deposit box, to which I have one key, and my 

 wife another, so that the secret will not be lost if I should 

 die." 



The mixture is a dark-brown fluid having the taste of sarsa- 

 parilla and wintergreen, which, however, were used simply to dis- 

 guise the taste of the essential components. Mr. Schrage said it 

 was an infallible specific for rheumatism, even of long standing 

 and in old people, whether in the bones or muscles. It had 

 never been advertised except by giving a bottle occasionally to 

 prominent people afflicted with the rheumatism. One of the 

 syndicate has started for Europe to introduce the remedy 

 there. 



Although the discovery was made two years ago or more, Mr. 

 Schrage did not seek much publicity in the matter. He modestly 

 made his discovery known to several German professors and 

 to a few of his customers at his drug store, and remarkable 

 cures, it is claimed, were the result. The discovery in time be- 

 came known to many physicians in Germany, New York and 

 elsewhere, as well as in Chicago, and investigations of the dis- 

 covery were made by men across the water, who sent for the 

 mixture. The experiments made were successful, for a syndi- 

 cate was formed, and the contract closed one day last week. 

 Chemists have analyzed the discovery, which is in liquid form, 

 but have not been able to discover the exact contents of the pre- 

 paration. 



D. B. Lyman, president of the Title and Trust Company, is the 

 lawyer who closed the deal for the syndicate which purchased 

 the right to use the discovery, and C. F. Loesch, attorney for the 

 Pennsylvania Railroad, acted for Mr. Schrage. David B. Lyman 

 was seen yesterday with reference to the deal, and acknowledged 

 his connection with it as the legal representative of the syndi- 

 cate. He refused, however, to discuss details, and when inqui- 

 ries were made regarding them, replied that he was a lawyer of 

 the old school, and would not make public that which had been 

 intrusted to him. The matter, he thought, was one which in no 

 wise concerned the public at large. 



C. K. Loesch was also seen regarding the transaction, and he 

 likewise declined to have anything to say relative to the terms 

 of the contract. When told that it was represented that Mr. 

 Schrage would realize $1,000,000 by his discovery inside of ten 

 years, the lawyer looked surprised, and said that in his opinion 

 there was much more in it for his client than the amount named, 

 and that he fully expected to seethe latter a millionaire inside of 

 five years Chicago Tribune. 



It is learned that the company referred to is Swanson Rheu- 

 matic Cure Company, of Nos. 167 and 169 Dearborn street, Chi- 

 cago. St. Louis Republican. 



