ADVERTISING METHODS 



267 



from the sale, less commission and expenses, in a few days, so 

 that as far as he is individually concerned it is a cash transac- 

 tion. Where the producer must seek distant markets this plan 

 offers the maximum of return possible with a minimum of 

 trouble. It is the association, instead of the individual, that 

 looks after such details as correspondence, collections, ship- 

 ments, etc. 



Under this plan great care is used to have all grades of both 



< PURE HONEY 



PUT UP AND GUARANTEED BY 



WESTERN HONEY PRODUCERS 



SIOUX CITY. lA. 



FiQ. 125.— Honey label. 



comb and extracted honey of uniform quality and the associa- 

 tion brand soon comes to be known in the markets. Figure 122 

 shows the trade mark or brand adopted by the Colorado Honey 

 Producers' Association. Figure 123 shows their label for large 

 packages. (See also Figs. 121 and 125.) 



ADVERTISING METHODS 



In the development of special or retail markets suitable 

 advertising is of the greatest value. This subject can well be 

 considered from two angles, that of general advertising which 

 has for its object to increase the consumption of honey, and 



