268 



MARKETING THE HONEY CROP 



advertising the product of a particular apiary for the purpose 

 of establishing a direct-to-consumer trade. 



Methods of General Advertising.— There is not a great deal 

 that the individual bee-keeper can do in the way of general 

 advertising, because the expense is prohibitive. Dr. Bonney's 

 little red stickers (Fig. 127) are as good as anything yet 

 proposed. These little stickers are printed and offered for sale 

 by several enterprising firms at thirty-five cents per thousand 



and their use has become 

 general among the bee- 

 keepers almost in a day. 

 Thousands of them are 

 pasted on envelopes con- 

 taining outgoing mail, 

 and in all kinds of places 

 where they are likely to 

 attract the attention of 

 the public. One of these 

 little stickers attached to 

 a letter will attract the 

 notice of several carriers 

 and clerks in the postal 

 service before finally 

 being delivered to the 

 person to whom it is 

 addressed. Dr. Bonney has found some new customers among 

 the mail clerks who have been attracted to the return card of 

 " Bonney Honey, Buck Grove, Iowa," on the envelopes he uses 

 in his correspondence. He also uses a sign at his apiary as 

 shown in Fig. 128. 



The Iowa Bee-keeper's Association has adopted rather a 

 novel plan of general advertising at the holiday season. A large 

 placard is printed in two colors, with the words, " Eat Honey 

 with Your Christmas Dinner" (Fig. 129), and the Greetings 

 of the Iowa Bee-keeper's Association. The association has fur- 



HONEY 



WARRANTED PURE 



FROM THE APIARY OF 



BERT A.BROWN, 



Des Moines, 

 Iowa. 



Fio. 126.— Honey label. 



