276 MARKETING THE HONEY CROP 



In " Advanced Bee Culture " W. Z. Hutchinson gives an 

 account of an advertising experience by which he sold ten thou- 

 sand pounds of honey from a single advertisement in Saturday 

 Evening Post at a cost of $25. The magazines of national cir- 

 culation offer a field of their own which the ordinary bee-keeper 

 is hardly prepared to cultivate. The circulation is so widely 

 scattered and the cost is such that there is little hope that 

 advertising in this way will prove profitable unless the bee- 

 keeper has attractive printed matter which he is prepared to 

 send in answer to every inquiry together with a sample of the 

 honey. 



A large producer who is prepared to follow up inquiries and 

 who has well prepared printed matter giving some information 

 as to the production of honey and its preparation for market 

 may find advertising in these high class journals profitable. 

 As a rule, the novice should begin with his local papers, then 

 gradually increase his advertising appropriation as he learns 

 how to make the most of it. 



The local market can always be most profitably developed 

 and in most localities east of the Missouri River the bee-keeper 

 need not seek the distant market. 



Booklets. — j^o matter what method one may take to find his 

 customers a cheap booklet giving the uses to which honey can 

 be put will be of great value. This should be printed on good 

 paper with some attractive pictures of apiary scenes and honey 

 packages. There should be information concerning the care of 

 honey. Too many people will take home a section or two of 

 honey and spoil it by putting it in the refrigerator. The man- 

 ner of liquefying granulated honey should always be given. 



This should be followed with some brief descriptions of the 

 methods of honey production and preparation for market, and 

 a number of receipts for the use of honey in cooking or other 

 household uses should be included. There are several booklets 

 of this kind offered and something new appears frequently. 



