EXHIBITS AT FAIRS 



269 



nished to each of its members as many of these cards as he wished 

 to place in the stores where his honey was on sale. At this season 

 of the year when luxuries are in special demand it is quite pos- 

 sible to make many new customers for honey who have regarded 

 it as a luxury not for general use. These cards attract instant 

 attention to the honey on sale at the precise moment when the 

 purchaser is prepared to buy something for his table, and if the 

 packages are attractively displayed increased sales will be the 

 result. 



If the bee-keeper has a bent for advertising it would be quite 

 possible to adapt this idea to his individual use and by preparing 

 a series of such cards suit- _ _ 



able for every season of the 

 year and keeping each kind 

 on display but a few days at 

 a time he can add consider- 

 ably to the demand for 

 honey in the stores where 

 it is on sale. 



Exhibits at Fairs. — A 

 good exhibit at either State 

 or county fair is not only good general advertising but also likely 

 to be of great help to the individual bee-keeper who makes the 

 exhibit (Fig. 130). Multitudes of people pass by such an exhibit 

 daily and if there be a well-informed attendant he can do much 

 to create a demand for his product on the part of the visitors. 



One year the prize winning exhibit at the Iowa State fair 

 carried off about two hundred dollars in premiums and in addi- 

 tion the owner took orders for about five thousand pounds of 

 honey at retail prices. He was thus amply repaid for all the 

 time and labor necessary to make a creditable showing for the 

 industry in general and for his apiary in particular. 



It is quite probable that half of the honey sold as a result 

 of this exhibit was to customers who would not have gone to 

 the store to leave an order for it. 



EATHONEY^ 



MATURES OWMSWCET-AIOS DICESTIOH 



EAT HONEY 



-Little stickers widely used for 

 general advertising. 



