136 BEGINNER'S BEE BOOK 



establish a trade in honey and should succeed 

 to the extent that a few have done the supply 

 would not last one-third the year. If a man 

 orders honey from his grocer and is unable to 

 get it, maple syrup or corn syrup will take its 

 place and the next order wdll be for the 

 substitute. 



Some beekeepers are forever talking about 

 overproduction and lack of demand. When 

 corn flakes first appeared on the market there 

 was no demand but the manufacturers pro- 

 ceeded to create a demand by extensive adver- 

 tising and to fix the price at a point which 

 would pay for their product and pay for the 

 advertising in addition. 



Competition is very keen, especially in the 

 large market centers. One firm visited, han- 

 dled three million dollars' worth of produce 

 that year. This amount would make a pretty 

 big hole in the honey crop for one season. 



As it now stands there is no effort to supply 



