140 BEGINNER'S BEE BOOK 



would be much less friction because of high 

 freight rates. 



If the beekeepers desire to reduce freight 

 rates, the first move to make is to educate the 

 shipper to use more care in packing for ship- 

 ment and thus reduce the amount of damage. 

 If the careless man can be kept from shipping 

 improperly crated honey there will be no diffi- 

 culty in getting a reduction of freight rates on 

 this commodity. Until then all honey shippers 

 must contribute something to pay the losses. 



Value of Attractive Packages. — A\Tien 

 a man goes into the large markets and sees the 

 large variety of products that are offered, he 

 at once learns that in order to appeal to the 

 consumer any commodity to be used for food 

 must be offered in the most attractive form 

 possible. The ^vi^iter saw a very good example 

 of that in one of the well-known commission 

 houses when a retailer came in to make a pur- 

 chase with which to supply his trade. There 



