146 BEGINNER'S BEE BOOK 



any kind excepting the net weight which the 

 law requires. If, on the other hand, it is to be 

 sold through some regular channel which rec- 

 ognizes the producer's trade-mark as an asset 

 it should be labelled with the producer's own 

 mark. In one warehouse there was a big pile of 

 shipping cases marked " J. E. Crane & Son, 

 Middlebury, Vt." One of the cases was opened 

 and some of the sections removed. They were 

 very nice and each was wrapped in a clean 

 carton with the Crane name and the usual 

 printed matter. The dealer remarked that he 

 had been handling Crane honey for nearly 

 thirty years. In this case the honey was known 

 to the buyer and the name was a guarantee of 

 quality. But a few weeks before the writer 

 had asked for honey in the Boston market and 

 had been shown a jar of extracted honey with 

 the Crane label. There is no question but that 

 it is greatly to the advantage of the seller to 

 market his best product under his own trade 

 name when he can do so. However, it often 



