Grade. 

 Date. . 



EXERCISE 34 



SYSTEMATIC ADVERTISING 



Object. — To become familiar with the means of advertising; the prin- 

 ciples of writing and displaying advertising; and to determine costs of 

 advertising. 



Equipment. — Drawing paper, foot rule, hard pencil, ruling pen, lettering 

 pen, and brush. 



If enough time can be spent on this work, a supply of water colors will 

 enable the working up of very attractive display features. 



Procedure. — Step 1. — Determine the different methods of advertising to 

 be worked out, being sure to include a majority of those recommended in the 

 text. 



Step 2. — Determine a name for the farm to be advertised, selecting one 

 which is especially appropriate to the location or product to be sold. 



Step 3. — Design a trade-mark, which should be neat, simple, attractive, 

 and suggestive. 



Step 4. — Work out in detail an exact copy of all advertising features to 

 be included in a complete plan; such as, farm name on wagon, farm bulletin 

 board, stencil for packages and shipping coops, letter heads, mating lists, and 

 any other forms which it may seem wise to include. 



Step 5.— After working details out in pencil and after their approval by 

 the instructor, ink them with pen and brush, using colors where desirable. 



Leading Questions. — 1. Enumerate at least twelve different and dis- 

 tinct ways of advertising which might be included in a complete systematic 

 advertising plan. 



2. Why did you select the farm name which you used? 



3. What led you to select the trade-mark used? 



4. What are the uses of a farm bulletin board? 



5. How can records of performance best be used in the advertising scheme? 



6. What kinds of guarantee can be made for both stock and eggs, and 

 what are the advantages of such from selling point? 



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