Exercise 34 (Continued) 



7. What can you say of simplicity vs. elaborateness in developing an 

 advertisement? 



8. What do you consider the greatest possible weakness in advertising 

 propaganda? 



9. What must be the one underlying principle in writing all advertise- 

 ments? 



10. Enumerate at least ten poultry farms which have attracted your 

 attention as having desirable farm and trade names and as being well adver- 

 tised. (This last question can be best answered after a somewhat careful 

 and complete study of Poultry Journal Advertising.) 



113 



