IMPROVEMENT OF THE MILK SUPPLY 



45 



Milk and Cream Contests. Another method of arous- 

 ing competition and inciting dealers to deliver the best 

 quality, is the holding of milk and cream contests. These 

 contests are usually given great publicity. Hence they 

 form excellent advertisements for the dairymen participat- 

 ing, and particularly profitable advertisements for those 

 who make a good showing in the contest. 



The first milk and cream contest in this country was held 

 at the National Dairy Show in 1906, under the supervision 

 of the Dairy Division of the United States Department of 

 Agriculture. The object of the contest was, first, educa- 

 tional; second, to determine the possibilities of long-dis- 

 tance shipments and long holdings of milk produced under 

 sanitary conditions and kept cold; third, to test the ef- 

 ficiency and practicability of a score card for this class of 

 dairy products. Milk was sent to this contest from thir- 

 teen different states, and it was here demonstrated that 

 clean milk, held at a low temperature, can be shipped a 

 thousand miles and be kept sweet for a period of over five 

 weeks. 



Since that time, states and cities have employed the milk 

 and cream contest with very gratifying results. 



The score card used is as follows: 



SCORE CARD FOR MARKET MILK. 



Exhibitor. 



Address. 



NUMERAL SCORE. 



