PACIFIC TREE AND VINE 



TKe Ne-w California Fruit Agency. 



The new fruit marketing organiza- 

 tion, felicitously nanied the California 

 Fruit Agency, which was happily com- 

 ing the past week in the city of l^os 

 Angeles, with its beneficeit work aus- 

 piciously inaugurated, will undoubted- 

 ly have a tar-reaching influence not 

 alone in tlie state of California, but 

 over the whole country, since its sys- 

 tem of united operation, popularly d<^s- 

 ignated co-operation, is certainly ap- 

 plicable to other agricultural opera- 

 tions, including cereal, deciduous fruit, 

 raisin, p>une. live-stock and other in- 

 dustries, as well as to the citrus fruit 

 industry, ^and it is in this large sense 

 of general usefulness that its full .sig- 

 nificance lies, assuming, as we sure- 



bers of the fruit exchange, the other 

 half of independent .=ihippers and grow- 

 ers outside the exchange. In pursu- 

 ance of this plan of consolidation the 

 Califoinia Citrus Union has been 

 formed, chiefly composed of the well 

 known firm of the Fay Fruit company, 

 Ruildock-Trench company, A. Gregory. 

 West-American Fruit company, Moul- 

 lon & Green and A. G. Stearns. The 

 directors of this new" organization arc 

 E. P. Fay, A. G. Stearns, E. S. Moulton. 

 A. Gregory, G. J. Curtis, L. J. C. Spru- 

 ance, Thomas O'Neill and F. C. Win- 

 Irode. 



The members ot the board of control 

 of the Consolidated Callfo-nia Fruit 

 Agency, so far as chosen, are: A. H. 

 Nafzger, G. W. Garcelon. W. H. 

 Young. A. H. Stutsman, Frank .Sco- 

 ville, W. R. Powell. N. W. Blanchard. 

 \V. G. Fraser, F. Q. Story. E. F. \'ar 



presidents: G. W. Felts, secretary J. 

 L. Merrill, cashier, and W. T. L. Ham- 

 mond, treasurer. 



In explanation of the basis of opera- 

 lion in which the public is interested as 

 well as fruit growers, a few words from 

 the address "to all exchange members," 

 signed by the full board of sixteen di- 

 rectors of the exchange may appropri- 

 ately be given: "The California Fruit 

 Agency . . . for the exchange, shippers 

 and groweirs alike." is organized, on a 

 co-operative basis .... with similar 

 aims and policies to the Southern Cali- 

 lornia Fruit Exchange." "Under the 

 arrangfment which we have made all 

 the principal shippers, who for year.s 

 have been engaged in the maiketlng 

 r.usiness, join the agency . . . con- 

 tinuing in the business practically a.s 

 packers." and will "put their numreous 

 p.icking houses and extensiv.. facilities 



J. 



rt l=IEUD OF S\A/EET F^ErtS. 



ly may. that its gigantic business will 

 bi^ ably and honestly managed, and 

 therefore prove to be splendidly .;uc • 

 cessful. thus demonstrating the wis- 

 dom and practicability of the system. 



The immediate benefit to Southern 

 California which will come from the 

 successful operation of the Californi.a 

 Fruit Agency will be much greater than 

 the general reader can understand, and 

 it will increase to vast proportions 

 in the near future, the whole of the 

 benefit practically going to the right- 

 ful people, the actual growers of the 

 Oi'anges and lemons, a measure of .lus- 

 lice almost never before realized by the 

 producers. 



The control of the new fruit agency is 

 placed in the hands of a board of thir- 

 ty-two directors, one-half to be mem- 



Lewen. P. J. Dreher, F. B. Meriam. B. 

 A. Woodford. H. E. Cheesebro, I. R. 

 Baxley and J J. Cairns, representing 

 the Southern California Fruit ex- 

 change, the full number of sixteen, and 

 Thomas O'Neill, F. C. Wintrode, F. T. 

 l-'ay, L. J. .Spruance. A. Gregory. C. J. 

 Curtis. E. S. Moulton. A. G. Stearns and 

 G. W. Felts, nine of the sixteen direc- 

 tors lepresenting the Citrus Union and 

 outside growers. 



The officers of the California Fruit 

 .\gency are as follows: A. H. Naftzger. 

 president and general manager: 

 Thomas O'Neill and P. Q. Story, vi-e- 



at the service of the growers and at a 

 less cost than heretofore." 



They also announce that they expect 

 to "greatly increase the number of sell- 

 ing agencies and promote the use of 

 Califr.rnia oranges and lemons at a still 

 further reduction ;n opeiatlng ex- 

 penses": that they will "avoid the dis- 

 ;;stei-s of loo much fruit in a single 

 market and too little in others," also 

 "protect the trader against losses by 

 sudden fluctuations," and can make 

 'better average returns to all growers 

 without increasing the price to oon- 

 tumeis." — Los Angeles Herald. 



Buggv Harness, Orchard Muzzels, Robes, 



Blankets, Whips, Sweat Pads, 



Oils, Dressings, etc. 



HrtRISESS REPAIRING 



J. W. DIXON 



Made Specially for Orchard .Work 36 S. 2nd St., San Jose. Phone Brown 231 



Ofcliafd Harness 



