CHAPTER VII 

 Marketing Milk 



THE marketing of milk has developed from the 

 distribution by the owner of the milk of a small herd 

 to the consumers within driving distance, to a busi- 

 ness where it is an industry in itself, with problems 

 peculiar to it and distinct from those of the pro- 

 ducer. Some of the large distributing concerns in 

 the cities number their delivery wagons by the 

 hundreds, and receive milk produced in several 

 States and shipped as much as 300 miles before it 

 reaches them. 



The relative returns for milk. It is necessary to 

 take into consideration the fat content of the milk 

 in determining the returns from the different meth- 

 ods of marketing. While it is hardly practicable to 

 put it in figures, the cost of making the butter, the 

 value of skim milk, buttermilk and whey, the time 

 required for delivery, cost of bottles, loss of cans 

 when shipping are all factors that must be counted 

 on and allowance made. 



In the following table 100 pounds of 4 per cent, 

 milk is considered worth $1.00 or 25 cents per 

 pound of fat and the value of the other product fig- 

 ured on the basis of the amount that could be made 



