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FORTY YEARS' EXPERIENCE OF A PRACTICAL HOG MAN 



the hogs themselves, in shipshape for visitors. Do not feel obliged 

 when a man suddenly appears on your farm to inspect your herd, 

 to commence apologizing for the condition of things in general. Al- 

 ways have them so that a good impression may be made on the mind 

 of a visitor, for he is taking all things in as he passes down the line, 

 and you certainly wish to make a good and not a bad impression. 



First impressions are lasting and these should be as favorable 

 as one can offer. 



When writing advertisements one should try and be as concise 

 as possible, and not say too much, but say it in a way that will at- 

 tract the attention of the reader. The writing of advertisements 

 is an art. 



