MANAGEMENT OF THE STALLION. 57 



sitate this amount of traveling the horse should 

 be exercised in the morning. 



Before starting his season the stallion should 

 be properly advertised. No advertisement is as 

 good as the horse himself stepping proudly 

 down the village street hooked up with a fine 

 mare. His docility, good manners and attrac- 

 tive appearance in the harness can not fail to 

 compel favorable attention. Moreover when he 

 is worked and driven frequently to town own- 

 ers of mares get to know him well and, seeing 

 him often, are necessarily more impressed with 

 him than they are by other horses which are 

 kept cooped up at home from one season's end 

 to the next. Then the owner has always the 

 chance to work up sentiment favorable to his 

 stallion, and there is no owner of mares who 

 would not rather breed them to a horse likely 

 to be sure than to one just as good but not so 

 much so. In addition space in the local news- 

 papers should be bought and used to exploit 

 the merits of the horse, his breeding, his fees 

 and terms, and a detail of the route he is to 

 travel or the place at which he is to stand. Well 

 displayed posters help a little. There have 

 been so many half-truths and untruths told by 

 this route that men have come to regard a stal- 

 lion poster as rather apocryphal to say the 

 least, but they will help some, especially if the 

 detail of the route to be traveled is clearly 

 stated (and then adhered to strictly), and the 



