126 Lovers of the Horse 



new store was occupied, but shortly afterwards, in 1897, the death of Mr. Simpson 

 occurred, and though the liusiness was continued in the same name, the capital stock 

 passed into other liands and was materially increased. The corner of Richmond and 

 Yonge Sts. was acqiured in 1900. and a large addition similar to the main entrance 

 was erected. The business grew with the buikling. and instead of the modest number 

 of thirteen hands employed in 1880. there are now '■2.. 500. and the l)uil(lings are being 

 more than doubled in size on the site just to the west, which was purchased from Knox 

 Church, and runs through from Queen to Richmond Sts. A j)rivate street. 45 feet wide. 

 is to be opened along the western line, and the store will have a street on each of its four 

 faces, which will not only be of great advantage for show w iiulows. l)ut will give an 

 abundance of light and air for the upper floors from four fairly wide streets, ^^'llen 

 com])leted. Simpson's will be by far the handsomest and best e(juipj)ed retail establish- 

 ment in the Dominion, and will have a floor space of over 11 acres. It will be excelled 

 by only two or three retail stores in the whole world. riiere is already every con- 

 ceivable convenience for the thousands of custoTuers who visit the store daily, and this 

 careful consideration is highly aj)preciated. The system aik)])tcd by the firm so suc- 

 cessfully, positively prevents overstocking, and consequently all lines of goods are 

 the newest. To facilitate the buying in Europe, the company have an office in London 

 and another in Paris. The London office is head(|uarters for many Canadian visitors. 

 The Simpson Co. is a large exhibitor at all the hor.se shows held in Toronto, and 

 especially at the outdoor parades held on Dominion Day. Numerous prizes won by 

 their turnouts signify the interest they take in ;ill matters a|)|)citainiiig to the 

 horse. 





