PROMPT COMMUNICATION 53 



The two heaviest expenses in connection with egg production 

 are feed and labor. The latter can be materially reduced by care 

 in planning the plant. 



Arrangement of Buildings. The direction of the most objec- 

 tionable winds should be studied, and the buildings so arranged 

 that the back or low portion is toward the strongest wind. If it is 

 north or west, all windows, doors, and yards should be in the 

 front, which would be protected by the building itself. If no 

 natural windbreaks are present, it is advisable to make plantings 

 of hardy evergreens near the different houses to break the force 

 of strong winds. The buildings for housing the birds should be 

 so located as to receive the early morning sun, and the windows 

 so placed that the sun will shine directly into them during the 

 entire day. 



An Attractive Appearance when Complete. The general 

 arrangement and grouping of the buildings should be such as will 

 give a pleasing appearance to the place as a whole when completed. 

 The general shape and character of all structures should harmo- 

 nize when finished. The largest and most attractive buildings 

 should be placed in the most conspicuous place, usually nearest 

 the highway, where they will give a solid appearance to the passer- 

 by. Usually they will be more conveniently located in such a 

 position. In a fancy or high-class breeding plant, and to a greater 

 or less degree on any kind of a plant, the general appearance of 

 the plant as a whole will serve as advertising. If the individual 

 buildings and the group are neat and attractive in appearance, 

 the natural supposition is that care and skill are exercised in the 

 handling and breeding of stock. 



Factors of Location Affecting Production. The frequent dis- 

 posal of poultry products is as important a factor in successful 

 management as is production. The two things go hand in hand 

 if the highest price is to be realized. 



Prompt Communication. It is essential to keep in close 

 communication with the purchaser, whether the .location be at a 

 considerable distance from, or very near the market. In this 

 way the prices, which are changing daily, can be determined 

 and the products disposed of at a time when the best returns 

 will be realized. During frequent fluctuations of the market 

 this may mean a saving of many dollars. It is desirable to keep 

 informed regarding the needs of the purchaser, whether he be 

 the commission merchant or the consumer. 



