444 



MARKETING THE PRODUCTS 



crowding, and perhaps suffocation. If the bottom* is lined with 

 burlap it will keep the chicks from slipping about. 



The boxes should be plainly marked, stating nature of con- 

 tents and name of customer and shipper. They should always 



FIG. 201. Boxes for shipping baby chicks. (Photo by Rancocas Poultry Farm.) 



be sent by express, the customer being notified in advance of the 

 shipment so that the brooder may be in readiness. 



MARKETING DRESSED POULTRY. 



After plucking and cooling, the dressed birds should be sorted, 

 especially if they vary much in size and quality. A box of poultry 

 should contain birds which are alike in character and size. Each 

 box is labeled according to the character of the contents. De- 

 fective birds, such as those torn in picking, those which are thin, 

 or which show any deformity, such as crooked breasts and backs, 

 should not be shipped, but may be consumed at home. If packed 

 with the others such birds spoil the appearance of the whole lot 

 (Fig. 202) . The selling price of the best, and of the whole box, is 

 reduced by the few poor ones. With market poultry uniformity 

 is just as important as with eggs (Fig. 203). 



Packages and Packing. The kind of cases used for shipping 

 depends upon the type of birds and the quality. Broilers are 



