SECOND MEETING OF COUNTIES COMMITTEE. 



"RESOLVED, That the Supervisors of the fifty-seven counties of California be re- 

 spectfully requested to set apart a portion of the amounts appropriated for advertising 

 purposes to be devoted to general advertising by the State Publicity Committee of the 

 California Promotion Committee, as it is the opinion of this meeting that such advertis- 

 ing is bound to be of great benefit to the different counties, in that more effective pub- 

 licity can thus be given them." 



The opinion was expressed at the meeting that common action throughout the 

 State, carrying out the purpose of the resolution, will result in a fund sufficient to en- 

 able California to open offices in all the leading cities of the East, where special litera- 

 ture on the different localities in California will be distributed, and where the market- 

 ing of California products will be looked after in the East. Through these Eastern of- 

 fices the commercial organizations of the State will be placed in constant communica- 

 tion with a desirable class of possible future Californians, industries, etc. 



The next meeting of the County Promotion Committees will be held in San Jose, 

 May 20, 1905. In the meantime, the members of the California commercial organizations 

 will all work to bring about the desired result, so that California may be systematically 

 and effectively advertised in the East on the broad co-operative plan outlined. 



• * • * * 



ONE FOR ALL AND ALL FOR ONE 



If the California Promotion Committee had rendered no other service to the State 

 than that which it has performed in bringing about a spirit of co-operation among all 

 the chambers of commerce and development organizations of California this useful com- 

 mittee would still have more than justified its existence. At the meeting of devel- 

 opment organizations and chambers of commerce held at Pasadena Saturday every 

 county in California was represented. This is the more remarkable when it is consid- 

 ered that some of the delegates had come a distance of six hundred miles to attend the 

 meeting and that many of them represented commercial organizations supported by 

 communities whose aims and interests are, apparently, at variance, if not clashing. 



However, the Herald is happy to say that the commercial organizations of Califor- 

 nia have by their action shown that they are united in their work for the whole State. 

 What benefits one section of the State benefits all California, and what is of advantage 

 to California cannot fail directly or indirectly to further the prosperity of the different 

 parts of California. 



The immediate problem presented for solution at the Pasadena meeting concerned 

 a systematic campaign in which all the organizations in the State shall take part, to 

 advertise the products, resources and advantages of the State throughout the world. 

 No single organization can raise a fund sufficient to advertise California fruit or other 

 products on such a scale that the resultant demand shall force those products on the 

 markets of the world and shall make it imperative for dealers of importance to handle 

 them. 



The 146 commercial organizations of California are, however, when united, In a 

 position to do this without inconvenience to themselves. The funds of the commercial 

 organizations of the State vary, It is estimated, from about $1000 to $25,000 per annum. In 

 addition to this there are the funds which the boards of supervisorsof the several counties 

 are enabled to expend for advertising and Immigration purposes. A pro rata contribu- 

 tion from the commercial organizations of California would enable the State to be more 

 effectively advertised than ever before; It would give each of the organizations a greater 

 field for usefulness through the increased demand for products and vast number of set- 

 tlers who would be attracted to the State through a systematic and vigorous cam- 

 paign. The effect of such co-operative work would probably increase to an appreciable 

 extent the contributions to the local commercial organizations throughout the State. 



The plan as outlined for this centralized publicity campaign is a wise one, every 

 section of the State being represented on the State publicity committee. 



The meeting at Pasadena was the second semi-annual meeting of the county pro- 

 motion committees of the State. These committees unite the commercial organizations 

 of each county on a basis of equal representation. They work with the State publicity 

 committee. 



California is one 8tate and It should never be otherwise. Those who have argued 

 for State division perhaps forget that besides the greater expense of running two State 

 governments, California If divided would lose her most remarkable and attractive as- 

 set — that of her vast diversity. Our big trees, our redwood forests, our orange groves, 

 our Yosemlte, our coast line of 1200 miles, would no longer be unique as existing In 

 one 8tate, the united California.— Los Angeles Herald, December 19, 1904. 



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