Second Meeting of Counties 

 Committee 



MEETING of unusual significance 

 of the organized work for the de- 

 velopment of California was that 

 held at Pasadena on December 

 17th. 



Few people realize the unique 

 features of development work in 

 this State. There are in Califor- 

 nia more than 140 commercial or- 

 ganizations than in any other State, and these 

 expend in development work sums ranging from 

 one thousand dollars a year or less, up to twenty- 

 five thousand a year. In addition to this the ne- 

 cessity of publicity work is legally recognized by 

 the fact that the Supervisors of each county are 

 authorized to devote certain sums for advertising 

 and immigration purposes. 



The most vital and fundamental principle as 

 exemplified by the Pasadena meeting was the 

 spirit and good will and co-operation. Representa- 

 tives from all parts of the State were present. 

 This means that if an Eastern person writes to 

 California for information he will be correctly 

 advised, and if the man to whom he writes does 

 not feel that his locality possesses the conditions 

 desired, he will refer the inquirer to some other 

 organization in the locality possessing those re- 

 quirements. Many a heart-burning has been 

 caused by the over-advertised El Dorado, but 

 where you find such a spirit as this you will find 

 no heart-burning. Good results have already 

 come from this meeting of the Counties 

 Committee of the California Promotion Com- 

 mittee. Perhaps the most evident feature of 

 that meeting was that all sections of the 

 State are in thorough accord and will work 

 together to advertise the products, resources and 

 opportunities in California on a more effective 

 scale than ever before. Every county in California 

 was represented at this meeting to work for the 

 whole State of California. 



The belief was expressed by those present that 

 no single county in the State can raise a fund 

 sufficient to advertise California products to such 

 an extent that the demand for them will make it 

 imperative for Eastern dealers to handle them, 

 but that if all sections of the State unite in this 

 work they can obtain greater results at less ex- 

 pense. The following resolution, which was 

 unanimously adopted, crystallizes the sentiment 

 of the meeting: 



"WHEREAS, The tendency of the time is toward combinations of capital in all 

 large undertakings; and 



"WHEREAS, The publicity of California is an undertaking of great magnitude and 

 one in which all sections of the State are vitally interested; it is 



