MARKETING 29 



the way it is prepared for sale. It is well known 

 that the very finest produce in the world stands a very 

 poor chance of selling at all, unless it is packed in a 

 neat, cleanly, and attractive way. The almighty 

 greengrocer is often the most important factor to 

 be considered, and his judgment is generally final. 

 Caterers for large establishments also have keen eyes 

 for the way produce is exposed for sale ; and the 

 grower or his agent must not be surprised at any 

 uncomplimentary references to his vegetables and 

 salads if they are not packed in such a way as to 

 command approval or to attract ready and favourable 

 attention. It is therefore of the utmost importance 

 that Lettuces, Carrots, Radishes, Cauliflowers, Turnips, 

 etc., should be prepared for sale and as carefully 

 packed as possible. There are now many kinds of 

 crates, boxes, and baskets in use some made of 

 willow, others of thin strips of wood, all combining 

 lightness with cheapness and neatness. All root crops 

 like Turnips, Radishes, and Carrots are of course 

 nicely washed and cleaned before or after bunching ; 

 while crops like Cauliflowers, Cabbages, Lettuces, 

 etc., have the roots, stems, and all unnecessary or 

 useless leaves taken away. Each crop indeed is 

 prepared and packed in accordance with what practice 

 has found out to be the best ; but that does not 

 preclude any one from improving upon the present 

 methods, if he sees a reasonable chance of doing so. 

 Originality, combined with neatness and good pro- 

 duce, very often means remarkably quick sales. 



If a grower does not go to market himself, or sell 

 direct to his own customers, he must of necessity 

 send his produce to a commission salesman in one 



