DEPARTMENT OF LANDS AND FORESTS FOR 1947 131 



Posters 



The following cards were issued during the \ear, for posting in Northern 

 Ontario forests: 



Campsite 



Do Not Set Out Fires 



Forest Fire Law 



Forest Fires are Caused By 



A Good Sportsman Stops to Smoke 



He Is Burning Vour Forest 



Look Before You Leave 



Timber Seizure Notice 



Settlers and Others Burning Brush 



Stop — Have You Got Your Travel Permit 



Stop — Did You Put Out Your Campfire 



Trespassing is Forbidden 



Your Campfire 



Radio 



Seven 10-minute interview broadcasts were given over a Toronto station, 

 and discs distributed to 16 Ontario stations for recording. All of these were 

 informative. 



Radio stations in Ontario rendered valuable assistance to District Foresters 

 in broadcasting spot messages in connection with forest fires. 



Advertising 



A total of 98 advertisements were i)laced with Ontario daih and weekl\- 

 newspapers, calling for tenders for the sale of Crown Timber. Sixt\- additional 

 advertisements were placed in connection with the Railwa\' Fire Charge Act, 

 Culler's Examinations, sale and purchase of equipment, etc. An announcement 

 of the opening of the hunting seasons for game birds was published in 350 Ontario 

 daih' and weekh' newspapers. 



Conservation appeals in the form of display-t\pe advertisements were 

 jjublished in four Ontario dailies in connection with special events of associations. 



Sixt\-()iU' conservation appeal display advertisements were published in 

 magazines. Fourteen of these were in timber journals, and seven in special 

 timber issues of business and financial periodicals. Of the balance, twenty-five 

 were placed in fishing and hunting and outdoor magazines or sports programmes, 

 three in farm journals, and twelve in war veterans, i)olice, labour and like journals. 



School Work 



A forest fire prevention poster contest was conducted, in co-o])eration with 

 the Dej^artment of lulucation, in the 34 School Inspectorates of northern Ontario. 

 After i)reliminar\' selections In- the schools and local committees, 285 posters 

 were submitted to the final judging committee. i'he excellence of the [josters, 



tile iusti'uction i-ccei\c<l i)\ the pupils, and the fire prex'ention pul)li(-it\- accorded 

 by the ]>rcss and magazines tuIK jiislilu-d the contest. 



In addition to the lecture woi'k 1)\ thi- st.ift' in the schools and the general 

 l>l)e of literature jjrovided to teachers, it is felt that a limited variet\- of publi- 

 cations, specialb' prepared as teachers' aids, would be of great assistance in 

 de\-el()l)iiig a greater natural resource consciousness in our oncoming generations. 



