yo.3 Report of the Department of Lands and Forests for 1950 



PRESS AND NEWS RELEASES 



In a further effort to ensure the co-operation of the public in administering the 

 29 Acts under which the Department functions a system of Weekly News Releases has 

 been carried on. These contain reports on every phase of departmental activities, 

 current changes in the regulations and conservation appeals in the interest of forest 

 protection and law observance. The Weekly News Release circulates to every news- 

 paper in the Province, to magazines covering natural resources, radio stations as well 

 as to a list of outdoor writers and Fish and Game Protective Associations. 



Forty-six news releases were issued during the year and were given extensive 

 coverage by both the press and radio. 



In addition to the News Release, which usually covers about 2.000 words of 

 copy. thirt}--five press releases were also issued during the period under review. These 

 contained matters of more or less urgency requiring immediate release and were given 

 coverage through the co-operation of the press wire services and radio. 



A number of articles for outdoor magazines were prepared by members of the 

 Information and Education staff, while interviews were given and information provided 

 for the preparation of articles by representatives of the press and various magazines. 



ADVERTISING 



Conservation appeals in the form of display-type advertisements to the number 

 of fifty-seven were prepared and published in newspapers and magazines. Of this total, 

 five appeared in newspapers, twenty-one in magazines dealing with forests and forest 

 products, six in special timber issues of business and financial journals, twenty-one in 

 fishing and hunting magazines and four in sports programs. 



A further total of seventy-four advertisements calling for tenders for the sale of 

 Crown Timber were placed with Ontario daily and weekly newspapers. In addition 

 fifty-six miscellaneous advertisements covering sales of various kinds and operational 

 requirements were also placed with Ontario newspapers. 



RADIO SCRIPTS 



The staff of the Information and Education section lent assistance in the pre- 

 paration of five radio scripts during the year. Three of these were broadcast during the 

 summer fire hazard period and were designed to call attention to the responsibility of 

 the individual in the matter of forest protection through fire prevention. 



POSTERS 



The following is a list of posters completed during the year: 



Crown Fish Sanctu.akv Poster Forest Fire Law 



Conservation— Fish and Wildlife Law — Forest Protection 



Notice! This Telephone Line Travel Permits Issued Here 



Property trespass — Forest Protection Administrative — Forest Protection 



Warning! Persons Climbing This Stop! Did You Put Out Your 



Tower Campfire 



Property trespass — Forest Protection Conservation — Forest Protection 



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