(C 



F 



ACTORY-LOADED" 



A few years ago the mention of the term "factory- 

 loaded" was sufficient to deter mo^ shooting men 

 from the purchase of ammunition so described. The 

 sportsman was not aware of what specific faults he might 

 expect to find in such cartridges, but the term was used 

 to imply every sort of reproach that could be brought 

 against a cartridge, and the shooter felt that he had only 

 himself to blame when he was not entirely satisfied with 

 his purchase if he had completed it after hearing that the 

 "stuff" was "factory-loaded." 



That sportsmen should have accepted this implication 

 has been a very fortunate thing for the hand loader ; but 

 for this universal dread of the factory-loaded product, it 

 must have long ago completely ousted its hand-loaded 

 rival. 



As a matter of fact the term "factory-loaded'* Is, or 

 should be, a guarantee of perfection. Probably half the 

 cartridges fired in Great Britain to-day are "factory- 

 loaded," and the proportion increases each year. To-day 

 the hand loader is no longer able to put sportsmen off by 

 the old shibboleth "factory-loaded," but he has to indicate 

 in what particular "factory-loaded" cartridges will fail to 

 give satisfaction. 



Practically the only arguments that he feels v/ili now 

 appeal to his customers are : 



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