STATE POMOI.OCICAL SOCIETY. 49 



crates and put them out in front of his store, they were pretty 

 and they tempted him and they tempted his customers. When 

 I asked him how he came out on that deal — "First rate, sold them 

 all. I have never had such a big strawberry deal in my life." 



Small fruit must be shown to the people and carried to them 

 in the most attractive. manner possible to catch their eye first. 

 Then give them a good solid package full to impress them that 

 you are liberal, and then have your package all right from top to 

 bottom, and then just as good quality as it may be, and the market 

 will take care of itself. 



We need some sort of advertising. How the advertising shall 

 be done, I don't know. I have a friend over in western Massa- 

 chusetts starved out in the grocery business, went to growing 

 fruits and getting rich ; but he grows fruits better than his neigh- 

 bors, he packs them bettter than his neighbors, packs them in a 

 nice package, puts them up attractively all the way through, and 

 then puts a little business card into every package, giving the 

 name of his farm, the principal productions of his farm, the name 

 of that particular variety of fruit, so that the buyers may know 

 what they are eating — if they get something that is good they will 

 want more of it — and across the bottom of that card what does 

 he say? "Price always five cents above the market." Tells 

 them right to their faces that his price is five cents above the 

 average market right along, and yet they come to him every day 

 as fast as he can supply them, and way over in western Massa- 

 chusetts as far almost away from Boston as you are, yet he has 

 a trade in Boston among the fancy retailers there who buv his 

 fruit and pay him for it in his own station. 



HOW TO PREPARE FRUIT FOR MARKET. 



How to prepare fruit for market — ^that depends upon the 

 variety. In the first place, prepare it in the production, begin to 

 prepare it for market when you begin to grow it. All these 

 things lead right back into the ground, lead right back into the 

 man or woman that is back of the job. You have got to have a 

 heart and soul in it to begin with. You have got to believe in 

 it yourself, and you have got to love to do it and then do it just 

 as well as you know how. 



The other end of it is to go to the market and find out how they 

 want it. Go down and studv the various markets. T have 



