51 



PROFESSOR CHENOWETH : I don't claim any re- 

 sponsibility for those figures, because those are from the 

 Idaho calculations. Our work has all been with fruit. 



MR. HITTINGER : Don 't you sell some of those on the 

 market before you start in canning? 



PROFESSOR CHENOWETH : Oh, yes, in a great many 

 sections they do, perhaps practically all of the first grade. 



MR. HITTINGER: Then that would make a difference. 



PROFESSOR CHENOWETH: Yes. You might sell 

 enough fresh fruit to more than pay the cost of growing the 

 crop, and then of course in the canning you could figure that 

 those tomatoes were costing you nothing, and that would get 

 around the idea of figuring in the cost of growing. 



]\IR. JENKS: I think it is in a wa}^ creating a \^'«J:•ong 

 impression to compare your cost in the wholesale way 

 against the retail price to the consumer. I notice that you 

 were in each place particular and careful to approximate 

 the wholesale price, too, but there is a big gap, and selling 

 expense enters in between the grower and the ultimate con- 

 sumer or the manufacturer and the ultimate consumer, and 

 that is what a lieginner Avill run up against, and it is like a 

 stone wall when you first strike it. 



PROFESSOR CHENOWETH : Why should it be. if you 

 deal with your local trade? 



MR. JENKS: You mean a house-to-house canvass? Why, 

 you can do that, of course. It is going to cost money to get 

 to those consumers, and you have got to keep shoving it up 

 to them. 



PROFESSOR CHENOWETH : I haven 't yet talked to a 

 single dealer who has not said that he would be willing to 

 buy the product from the farmer if he knew he was getting 

 an article he could pass on to his customers and be willing 

 to stand back of. If you could do that to help supply the 

 market with your dealer, wouldn't he be willing to divide 

 the profit between himself and you? 



]MR. JENKS : Certainly : but my point was that I notice 

 it is the tendencv of all the Government reports to take re- 



