EVENING SESSION 

 7.30 p. m., Wednesday 



(fleeting called to order at 7.30 by the President). 



THE PKESIDENT : I suppose nearly every one realizes 

 that we do not eat half enough apples, and one thing we 

 have to do to-night is to discuss the subject of the different 

 ways in Avhich we can get more people to eat apples. From 

 my own experience I feel that if any one could have a good 

 fupply of first-class apples and get started eating them regu- 

 larly, we could increase the consumption of apples four 

 million per cent. I have been eating the Grimes Golden, 

 and I am going to advise all of you to start in and keep 

 going until you eat anywhere from two to half a dozen every 

 night. Of course, I happen to have a source of supply which 

 is fairly reasonable, or with my meagre salary I couldn 't 

 afford to do that, but I do think every one should eat more 

 apples. A good many things come in to influence consump- 

 tion. The question of quality seems to me all-important; 

 the question of knowing about varieties and getting started 

 on the right ones is important; and from the standpoint of 

 the grower, the question of getting other people interested, 

 the matter of advertising, for instance, as to the ways of 

 eating them, and various other elements is very important! 

 This evening our session starts with a discussion of the mat- 

 ter of advertising. Mr. Sevey, of the New England Home- 

 stead is going to speak to you on that, and that will be fol- 

 lowed by a discussion of other ways of increasing the con- 

 sumption of apples, and in order to give us a notion of what 

 a real good apple is like, the Vice-Presidents of the Associa- 

 tion are going to come around and distribute apples among 

 the audience, and we hope by the time the meeting is ended 

 everybody will be an enthusiastic believer in the apple for 



