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consumption. You know that little verse about the apple : 

 "Apple, apple, call for apple, everywhere you go; 



Scrutinize the bill-of-fare. 



And if the apple is not there, 



Call the landlord down with care. 



He will come with smirking manner 



With some over-ripe banana 



Or a grape fruit sour as gall 



Tough and hard as a base ball. 



Take no substitute, but grapple 



With the problem: call for apple." 

 And that is what we want all you people to do. At my 

 table tonight we all ate baked apple, and that is what we 

 ought to do. If you don't believe in that side of the ques- 

 tion, here is something that may suit you better. It was a 

 little sentiment I saw in a paper recently and ran this way: 

 '■'After all, w^hy should the apple receive so much honor? 

 Has it not been the fruit of discord ever since the world be- 

 gan ? Down with the apple — especially if it is a big and 

 juicy one." (Laughter and applause). 



We are asking our speakers to-night to give short and 

 snappy papers as the subjects are to be treated from a pop- 

 ular standpoint rather than technical. We are going to give 

 them each half an hour, and if either one goes over that I 

 am going to turn the four vice-presidents of the Association 

 loose on him. Our first speaker is Mr. Sevey, Editor of the 

 New England Homestead, who is going to talk on "Horti- 

 cultural Advertising." I asked a neighbor of mine once, 

 when our farm had something we wanted to sell, where he 

 thought we had better advertise, and he said there was only 

 one place to advertise here in New England, and that was in 

 the New England Homestead. I take great pleasure in in- 

 troducing Mr. Sevey, who runs that institution. (Applause). 



