HORTICULTURAL ADVERTISING 



Address by G. C. Sevey of Springfield 



Before Massachusetts Fruit Growers' Association 



January 13, 1915, 



To an audience of this character, there is no need of 

 pointing out the value of advertising. The advantages are 

 taken for granted, as much as the expectation that the sun 

 will rise before breakfast tomorrow morning. We have 

 witnessed so many enterprises, big and little, prove profitable 

 through publicity that advertising is accepted as a factor 

 second only to production. In the early days only such 

 foresighted men as P. T. Barnum grasped its importance 

 But the rank and file of business men in various walks of 

 life soon caught on and now business would stagnate within 

 {. week without some sort of advertising. 



The presenting of the facts about a product in the most 

 convincing and psychological manner to the consumer has 

 become an art — a real business which pays high salaries that 

 put to blush those of many of the old professions. Through 

 the entire field of business, advertising pays and pays big 

 when properly done. The methods \siry as the colors of the 

 rainbow, but in some way it must enter a successful business. 

 The product itself may be the advertising medium, giving 

 so good satisfaction that more orders follow. Hence, even if 

 a manufacturer never appropriated a single dollar for adver 

 tising purposes, he is still in the adverti.sing game since his 

 product is of such character that people come for more. 



Now I see no fundamental reason why advertising will 

 not pay in horticultural lines as well, or better than in com- 

 mercial be it incubators, cream separators, 57 kinds of pickles 

 or baby carriages. Yet, as in other things, farmers as a 



