95 



soil apples, peaches and small fruits as it is green cucumbers. 



Then, of course, much publicity can be secured through 

 distribution of circulars in various ways. They may be 

 mailed prospective customers, distributed from house to 

 house, or given customers by retail distributors. Suppose a 

 fruit grower has a good reliable grade of strawberry. He 

 could have some attractive circulars prepared and give them 

 to several retail concerns in his city market that handle his 

 berries. They, in turn, would distribute along with other 

 orders, pointing out that this particular brand of strawber- 

 ries is the one to buy and where it can be obtained. If th(> 

 strawberres are all right to start with, this could have but 

 (me outcome and that is a rapid increase in consumption of 

 this particular brand. The same thing applies to all other 

 fruits. Opportunity is given the enterprising grower to 

 thus increase the demand for his product, which in turn, 

 will eventually mean a better price. Many growers are do- 

 ing just this already, as well as other things besides. 



Another means of advertising is to display fruits and 

 vegetables at various shows and fairs. Very few farmers 

 appreciate the value of free advertising that can be thus se- 

 cured. Of course it goes back to the original starting point 

 that the product must be as good or better than others 

 shown. There will not be many sales following a display of 

 inferior apples at a fruit show. The old saying is. there is 

 plenty of room at the top. While this refers to individuals 

 and their work, it has a horticultural application in the 

 strong demand that is never satisfied for fruits which are of 

 high quality. The conclusion is that if you have a poor pro- 

 duct, it is a waste of time and energy from the advertising 

 standpoint to display it at shows and fairs. However, it 

 may be worth the required effort if it will only wake one up 

 to a realization of how poor the product really is, when 

 measured by the product of competitors. 



Then, of course, there is the possibility of advertising 

 through store windows. City merchants are only too glad 

 to display fine specimens of fruit. Until a year ago, it was 



