96 



not an uncommon thing to see western apple displays in the 

 tront windows of railroad offices in Boston, Now, thank 

 goodness, they realize that there is something nearer home 

 worth putting in. the windows. 



Still another avenue of publicity is to distribute free 

 samples in various ways, accompanied by information con- 

 cerning its production and how a desirable quantity can be 

 i:ecured. Parcel post has opened up a fine field of distribu- 

 tion in small packages. Probably all read the article in a 

 prominent magazine a few months ago, where a man built up 

 u handsome business in the apple trade by first sending an ap- 

 ple to each prominent business man in a city. Each apple was 

 accompanied by suitable description brought out in a catchy 

 way. It created a desire on the part of the business man to 

 have more apples like this. A surprisingly large number 

 took the chance and enclosed a check. Within a few days 

 the apples were delivered at the desk just like the sample. 

 You will note the fine thing about all this horticultural ad- 

 vertising is that its effects are cumulative. That is, these 

 business men not only bought once but came back for more. 

 Still further, they told their friends about it, which resulted 

 in new orders. These satisfied customers are always bring- 

 ing in new ones and the new ones, still others, and so on, 

 just as a huge snow ball is rolled up in damp weather. 



Then again, hundreds of fruit growers are located on 

 main highways where lots of traffic is passing to and fro. A 

 ]>ulletin board in front of the house or a display of the pro- 

 duce for sale would dispose of large quantities. This means 

 a small cash outlay and to one possessing anj- imagination, 

 it is not difficult to see the possible sales to automobile par- 

 ties which are now so numerous. I understand that two well- 

 known college professors, who are learning to do by doing, 

 are setting a fine example in this line. The Bay Road fruit 

 farm, of which our honored president of this society is a co- 

 owner, enjoys the distinction of having a trolley line pass 

 through it. One of these enterprising professors, it may 

 have been Professor Sears, conceived the idea of a fruit 



