103 



result was that I sold all the apples that I raised except a 

 few that I foolishly put into foreign shipments and a num- 

 ber of barrels for my friends, but I turned over to others 

 calls for over 1500 barrels as the result of my name appear- 

 ing in that Sunday letter in the Boston Globe. That is 

 Horticultural advertising. It seems to me that you gentle- 

 men want to do that if you have a good thing, and then j^ou 

 can sell direct. It is limited only by the men themselves. 

 Another Ittle instance. With cjuite a crop of plums to dis- 

 pose of last year and with the market flooded, I left a tree 

 which was nearest the .street, as long as possible, and that 

 tree brought me a good many customers ; automobile parties 

 going through would see those plums on the tree, and stop, 

 and I sold enough to pay for that advertising, even if I lost 

 a few plums on that tree. So in many ways it is possible to 

 advertise our apples. 



Mr. Sevey has spoken about the Oxford Bears. I in- 

 tended to speak of that to-morrow, but I may say just a 

 word now. It was organized in 1910 with nine members of 

 a family, or neighbors, living upon one of the hills of Oxford 

 County. The a.ssociation itself was organized in 1912. So 

 good is the quality of the fruit that they sell to the European 

 market direct, and the stuff is being sold before the arrival 

 of the fruit and witliout being inspected. The agent of the 

 Association, who packs all the fruit, told me the other day 

 that he had packed over 1200 barrels. I had the misfortune 

 to have a few barrels on the Arabic which returned me 85 

 cents, and I know they were well sorted, but at that I was 

 better off than some of my neigbors. For the Association 

 the Xo. 1 Baldwins netted around $1.69. and the No. 2's net- 

 ted $1.12, and since then they have ranged from $2.35 to 

 $3.50 net, shoAving that the uniform pack which ]\Ir. Sevey 

 emphasized, and the advertising — because every barrel sent 

 cut by the Oxford Bears carries its own illustrated label on 

 the head, does give value in the market, and when the fact is 

 established that the package is uniform throughout, then 

 the market is certain. (Applause.) 



