lOi 



THE PEESIDi:.NT : Cur secretary has something I 

 tliir:k is verj' interesting. 



SECRETAKY BROWN: (Illustrating on a corrugated 

 paper box containing 100 apples). This is one of the boxes 

 referred to by Editor Sevey and came from Virginia to Mr. 

 Atherton of Brockton. As you notice, it has corrugated 

 separators, and each apple is in its own compartment, with 

 the layer board between. T?iis package came from Virginia 

 by express and was received with every apple in perfect 

 condition. Some apples from several of our best growers 

 were also shipped to Brockton in the standard apple or so- 

 called western box and the express companies carried them in 

 the usual way, piling them on the bulge so when they ar- 

 rived there the apples were flattened on two sides. So it is 

 not only a case of educating the public to eat apples but 

 educating the express companies to handle the packages 

 jjroperly. AVe simply must have a package that the express 

 company can't smash up, and apparently this is one that 

 rnsAvcrs. The New England Fruit Show has offered prizes 

 for the most attractive and practicable packages, with this 

 idea in mind. The Boston bushel box has been used with 

 corrugated liners and layer boards, but even then it is 

 awkward in shape. and the express companies like to give 

 them a sling and dump them on one corner, and such apples 

 as the Mcintosh will be bruised, so that it seems to me that 

 if we are going after a special market with an absolute 

 guarantee of delivering fancy apples in first-class condi- 

 tion, a package of this sort will do. Mr. Atherton was very 

 much pleased with the way the apples arrived. Of course 

 the flavor is not up to our New England apples as we will 

 discover when we sample this lower layer which even now 

 show no bruises. 



QUESTION: Tell us the expense of a package like that. 



SECRETARY BROWN: Probably about twenty cents. 

 There are some labels on here, and the grower got out quite 

 a lot of expensive circulars with lithographing, and on one 

 forner (indicating) is this label, "Do not open until Christ- 



