INCREASING THE CONSUMPTION OF APPLES. 

 Dr. F. F. Whittier, Boston 



Mr. Chainnaii, Fellow ]\IeiiilHn's, Ladies and Gentlemen; 

 When requested to speak at this time on the topic assigned 

 me I was asked for something "snappy" a difficult under 

 taking with so juicy a fruit as the apple. 



We will treat the subject briefly in order that there may 

 be more time for discussion. 



Let us consider : educating the consumer, standardiz- 

 ing the pack, regulating the price, dealing as direct as possi- 

 ble with the consumer and establishing central distributing: 

 plants owned and controlled l)y producers collectively. 



Increasing the consum})tion and therefore the sale of 

 apples like that of most any other product, necessitates the 

 education and cooperation of the consumer. It should be 

 as much within the province of the Apple GroAver to plan 

 and execute an efficient and unique system of advertising as 

 it is for the manufacturer of a soap to convince the public 

 that "it floats" or the manufacturer of a Cereal Cotfee to 

 convince the user that "there is a reason." Publicity need 

 not always be obtained by the paid ad., the reading notice 

 or the well planned article. 



Apples should be a staple food in every household as 

 their uses are much more varied than any other fruit. The}' 

 make an excellent substituute for higher priced foods and 

 may be made a factor in reducing the cost of living. They 

 are wholesome .and easily digested, whether eaten raw 

 cooked, evaporated, dried, preserved or canned. 



The apple in the diet has not received the attention it 

 deserves, although from remote antiquity since Eve offered it 

 to Adam as a deli(;acy it has been recognized for its health- 

 restoring and curative pro{)erties. A writer in the Bible ex- 

 claims, "Comfort me with apples for I am sick of love." The 

 importance of the apple in the diet as an ideal fruit should 



