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(iistribution of i)rofits depend on the eypital invested. 



In the former the eontrolling factor is men. in the latter 

 it is money. The "one man, one vote" principle of the 

 former means "each for all and all for each." The princi- 

 ple of the latter is each for himself and may his Satanic 

 jnajesty take the one that gets left. In some states the "one 

 man. one vote" principle has been incorporated in the laws 

 providing for the formation of Cooperative Societies, in 

 other state modifications are alloAved so that the voting 

 ])ower is in the proportion that the l)usiness or acreage of 

 each mcml)er hears to the total l)usincss or acreage of which 

 a citrus fniit association is an example. 



Under the present economic conditions it is a funda- 

 mental principle that farmers' cooperative organizations to 

 be successful, must be founded on a special industry such as 

 cotton, poultry, butter or apples. The unit of each Agricul- 

 tural Industrial Organization must also cover a comparative 

 ]y small area. Later, as a matter of efficiency and economy 

 these units may federate and organize, one association to 

 market the fruit and purchase supplies for the several units 

 using the established brands of l)oth associations if desired. 

 The local associations are more successful when formed 

 from necessity and not by professional organizers desiring 

 to control the i)rodu('t of some connniniity or by some 

 idealist seeking to convince farmers that organization is the 

 jilecebo for all the troubles of humanity. 



The success of farmers' business organizations depends 

 upon the voting power, policy and management of its busi- 

 ness operations remaining exclusively in the hands of pro- 

 ducers otherwise it may be exploited by those whose interest 

 is more to obtain returns from capital invested than to im- 

 prove tlie condition of the farmers by encouraging the dis- 

 tribution of their produce and the purchase of supplies on co- 

 operative lines. 



Your attention is called to some of the advertising mat- 

 ter used to increase the eonsumpttion of apples grown in 

 "Washington. Oregon. Idaho, and ^lontana. The North 



