115 



^Vo>stel•n Exohango is tlie marketing agency of the apple 

 growers of these states and sells the whole crop by auction to 

 one party. This should be an object lesson to the Massachu- 

 .setts P'ruit Growers' Association. Every western apple put 

 into New England and every orange and grape fruit put on 

 the table of a New England consumer is a substitute for an 

 article inferior to a New England apple. ]Mueh of this could 

 be checked by the united action of New P]n gland Apply 

 Orowers. 



The choice remains for the apple i)roducer of New Eng- 

 land acting individually to sell at Avholesale and buy at retail 

 or by acting collectively to profit by both transactions and 

 at the same time place the New p]nglaiid apple in the position 

 it deserves as King of Apples. 



AVith the increasing economic pressure brought to bear 

 by various causes now operating in this country and with 

 knowledge gleaned from experience cooj^eration both in sell- 

 ing and buying must become more general in the future and 

 will result. Ave believe, in increasing the consumption of any 

 I'roduct including the apple. 



Anyone caring for further information in reference to 

 cooperative organizations should read "Cooperation and 

 Agriculture" by G. Harold Powell. General Alanager of the 

 California Fruit Growers' exchange. It is one of the "Rural 

 Science Series" published by the !MacAIillan Company. It 

 can be found in most any library and should be in every one. 

 This book particularly is mentioned because it contains an 

 excellent bibliography of cooperation and allied subjects. 



The state Agricultural College at Andier.st will assist in 

 forming local organizations. 



As stated in the beginning. I have tried simply to out- 

 line the subject of increasing the consumption of apples in 

 order that more time may l)e given for bringing out the par- 

 ticular points l)y (juestions and discussion which I trust may 

 result sooner or later in the organization of a New England 

 Apple Growers' League to handle the questions that aflfect 

 the apple industry as a Avhole in New England the same a:s 



