145 



&elf, and that is about as cheap as you can expect a hir6d 

 man to work for you, is it not — almost as cheap — and lie is 

 a man that has a large income, he is a man that does not 

 need the job particalarly even at that salary or any other, 

 but he has the woVk at heart, he is working in the interest 

 oi the producer and the consumer. 



When we had sold these goods in New York City, we 

 did not stop there, we sent for the big retaiP distributors 

 and said "Gentlemen, what price over and above the whole- 

 sale auction price are you going to charge the consumer for 

 these goods?" Not one man told us over 25%. Acker, 

 Merrill & Conditt. with 35 or 40 stores, said 20%, and then 

 the James Butler people said "17% and we Avill pay the 

 cartage out of that, Ave will use it as a leader." Now that 

 is what they have been doin^ with these apples. 



Then we had 10,000 lithograph cards, handsome ones, 

 I)ut out and put them in every retail store urging the people 

 to buy New York State apples. We are a New York State 

 institution and naturally boost our own state just as you 

 should boost your state and as every other state should be 

 boosted by its own people when opportunity presents, and 

 we boosted these apples and told the consumers what they 

 were worth at retail and the newpapers have been splendid 

 with us. 



There is no greater advertiser living than this man John 

 tJ. Dillon, in the judgement of many people. The people 

 that like him write columns about him, and the people that 

 don't like him, write colmmis about him too, but it pays to 

 advertise and if they won't say something nice about him 

 lie wants them to talk anyhow. 



When a trade paper takes the name of one oi those men 

 whom we had fined $6,000 in court and urges shippers to 

 send in to that man who was fined $6,000 for fraud on the 

 f'ocks within 18 months, takes his money and urges growers 

 to ship to him and refuses the state's money and refuses to 

 advertise the state, when they know that under no consider- 

 ation can a single dollar be filched from the shipper, it sure- 



