SATURDAY MORNING SESSION, 10 O'CLOCK 



President Sears in the Chair 



THE CHAIRMAN : T think I have lived up to my prom- 

 ise, if any of yon were here when we began, to suggest that 

 each topic which came up for discussion was the most im- 

 jx^rtant one on the program, and I certainly do not want to 

 li^t this morning's session go l)y without that. 



If we can interest people in eating more apples, interest 

 them in marketing them more satisfactorily both from the 

 standpoint of the producer and the consumer, we shall cer- 

 tainly have accomplished a great end. I have often said 

 that I think no one neglected what they produced quite as 

 thoroughly as the farmer did. If a patent medicine man 

 had anything that looked and tasted as good and was as 

 wholesome as the apple and had a distinct food value, such 

 a combination of characteristics put into a patent medicine 

 v.-ould make a man rich in two weeks, but we fruit producers 

 go along year after year, don't advertise at all and don't 

 get anything like the returns we ought. 



We are going to have a Avell balanced program this 

 Biorning, starting first with the question of the food value 

 OL fruit, then taking up the marketing of apples from the 

 two standpoints I have suggested. 



I am sorry there is not a larger audience here for such 

 an important subject as this, but I imagine we are like the 

 ehurch that was trying to pay otf the debt, and which ad- 

 vertised that on a certain Sunday morning they Avould take 

 np a special collection for that purpose. When the morn- 

 ing came, it was stormy, there were not many there, and one 

 of the deacons came to the pastor and said, "Don't you 

 think we'd better defer this until we have a larger audi- 

 ence?" "No." he ;;aid. "We have the cream, we'd better 



