181 



trying to take advantage of a near retail store, a very good 

 retail market. 



I picked up some of the packages which I have employed 

 in the past, this morning when I came through the hall. T 

 iiave one package here which I have used for apples, and for 

 plums and peaches and even for other fruits. 



(Shows a small round basket with a wire bail.) 



Later, in discussing the matter of marketing, I will try 

 cind divide the question of wholesale and retail and touch 

 on this again, but I would like to call your attention to the 

 usefulness of some of these smaller packages like this one 

 before you now, to help you to get into that fancy trade. 



About the first of August, if you are harvesting some of 

 the attractive early varieties, I am going to say Early Straw- 

 berry, for instance, and put a stock of these little baskets on 

 the market, when the child goes down with its mother to 

 help in the morning marketing, I assure you that a great 

 ]nany of these baskets Avill be taken back home and it is 

 surprising the amount of attractive fruit that can be mar- 

 keted in this way. This is approximately a two-quart 

 ]»ackage and here is a fonr-quart package of the same type. 



I had a personal experience which I want to tell you 

 about. Before we had such a good market for IMcIntosh 

 by the dozen, I succeeded in putting JMcIntosh on the Essex 

 County City market in this package and even went so far as 

 to have a hand in the retail price of that package. For in- 

 stance, w^e were able to place these packages on the fruit 

 stands and in the better grocery stores, where the package 

 would retail for thirty-five or forty cents and we would re- 

 ceive for that package in that form twenty-eight or thirty 

 cpnts; and that made a very satisfactory Avay of marketing 

 Mcintosh. 



It was also a very desirable package for marketing 

 strictly fancy Wealthy and I could easily imagine the ex- 

 tension of that package to some of the later varieties, varie- 

 ties an good as Wagner, for instance, for dessert use. This 

 is a package that I have employed to good advantage in 



