187 



Me. by properly working a small town, for one to do a 

 ,s]>lendid retail business. 



I do not know whether your Secretary is the originator 

 of the idea, of bringing the customer to the farm or not, but 

 [ lind that being employed to good advantage and more and 

 more each y^ar. I have noticed this year, pai^tieularly in the 

 marketing of the peach crop, that more of the peaches have 

 been sold at the farm, it seems to me, than I iiave ever 

 knoAvn before. 



Where one is fortunate enough to have a farm located 

 beside one. of the main trunk lines of liighway, I think they 

 ought to aim fo cater to that trade; ought to grade the 

 fi-uit. pack it and present it in a form that will market as 

 iarge a proportion of the crop as they can right at liome. 

 I know we had a peach crop in Essex County that was 

 largely marketed right at the door, and where those men 

 jjacked their crop so that the autoists going by purchased 

 the package and used it up while on the trip, they almost 

 always got a customer on the return trip. I believe that is 

 a line of marketing that ought to be pushed to the utmost, 

 I think one comes as near getting a hundred cents out of a 

 dollar that way as by any form of marketing that I know 

 anything about. 



Then of course we have the wholesale market through 

 the commission man or by direct sales, and the storing of 

 fi'uit, either under the instruction and advice of the com- 

 mission man, (which is often very valuable indeed and 

 should be used many times to its fullest extent), or storing 

 imder one's own name and responsibility and afterwarrl 

 issuing his order to the commission man or otherwise as he 

 chooses. 



I would like to speak just a moment about some of the 

 emergency marketing; 1 choose to call it emergency mar- 

 keting because it appeals to me that way. I suppose when 

 one loads a car with a coal scoop, using our valuable Ben 

 Davis or possibly the Kieffer, down on the Eastern shore, 

 that may be emergency packing and emergency marketing. 



