188 



I have iiotieed that that method is on the increase. I hope 

 to be able to analyze it a little more later and see what its 

 advantages and disadvantages are, but I know this year a 

 great deal of fruit came into Boston and other cities in that 

 way, all the way from perhaps the better or larger sized 

 apples clear down to the cider apples. In many cities ap- 

 ples came into the city markets this year and were handled 

 through small presses and plants — more than I have ever 

 seen before. 



We are uufortimate in Massachusetts in not having 

 good facilities for evaporating and canning, yet Avhen these 

 lacilities are furnished, I feel sure that will be one of our 

 good emergency market methods. The same thing will be 

 true of supplying jelly stocks and stock for fruit filling, 

 pie filling, etc. 



Just before harvesting the new crop this year, we had 

 a severe wind storm and orchardists in parts of the State 

 found themselves with twenty-five or thirty per cent of the 

 crop on the ground. 



I want to tell you how one resourceful fruit farmer 

 marketed that crop on the ground. He went to one of the 

 large grocery stores doing a baking business and found that 

 Le could get a ready sale there for the fruit. The proprie- 

 tor said, "Yes, we want to make a little early mince meat 

 slock and Ave could use two or three cars now to pretty good 

 .'idvantage ;" and he was able to market eighty or ninety 

 per cent of that windfall crop in that way at a good price, 

 ^bout seventy-five or eighty cents a hundred pounds. 



And then of course there is the question of feeding out 

 fruit at home, which should not be overlooked. I think 

 many times Ave can keep a percentage of that fruit at home 

 and feed it out to the stock and find that it helps out the 

 other grades so that the marketing of the other grades Avill 

 more than make up for the fruit at home. 



I think the New England fruit groAver has been too 

 keen to market too closely. T belieA^e that the time is now 

 lipe for the man marketing fruit to do some good co-opera- 



