]89 



live work. I believe that throug'li some sort of an organiza- 

 tion Ave ought to now start a campaign of advertising and 

 ])ublieity that will help us to market the product from these 

 young orchards ■which are coming in from year to year, and 

 I think we need to go at that with a better and more defi- 

 jiite plan than we have done in the past. 



Personally I have had considerable experience in the 

 handling of window displays of fruit and displays in other 

 places, and while that is helpful to a certain extent, it is 

 Too big a campaign for the individual to carry on, ordi- 

 narily; he does not carry it on on a large enough scale, and 

 yet I believe that, properly handled, it will be very valuable 

 indeed in helping us to increase the sales of our own local 

 fruit and carry valuable information to the consumer. Per- 

 haps this is a project of the right size for an association like 

 Ihis to take up, but I feel sure that something like that 

 ought to be done. 



I know I have exceeded my time and T want to sum- 

 marize this into two suggestions : first, as fruit farmers, we 

 .should aim for two objectives, at least ; to put enough skill 

 into our growing, packing and marketing to assure a good, 

 ])rofitable return, and second, and perhaps more importanx; 

 than the other, we should aim to give the buyer and con- 

 sumer good value for our fruits sold. (Applause). 



THE CHAIRMAN: We have a few minutes for the dis- 

 cussion of Mr Smith's talk. If you have any questions to 

 ask, I hope you will let us have them, 



A MEMBER: I would ask the speaker if he thinks that 

 is a bushel box? (Indicating the Western type of apple 

 box). 



MR. SMITH: That holds a standard bushel, yes, but T 

 ^vas speaking about the Boston market bushel box, eighteen 

 by eighteen by eight, which is nearer five pecks than a 

 i ushel. 



A MEMBER: Would you advocate sending the Mcin- 

 tosh in the bushel box? 



