MARKETING FRUIT FROM THE STANDPOINT OF 

 THE CONSUMER 



Mrs. James J. Storrow 



You are all such experts that I feel shy in speaking ou 

 such a subject as this, but my excuse might be that the con- 

 sumer is not the expert but the ignorant person and I 

 represent that ignorant person. Mr. Smith has covered so 

 much of the few ideas that had occurred to me that I am 

 afraid I have very little to offer. There is an old fable 

 about the hands and feet and brain and all the other parts 

 of the body striking and refusing to work any longer for 

 the lazy stomach because the stomach did nothing. Of 

 course the result Avas that they all grew^ faint and helpless 

 and then they began to realize that they were all one part 

 of one whole body and inter-dependent. Now that is the 

 v^ay it seems to me it is with the groAver, the middle-man 

 and the consumer. It may seem as if every one worked but 

 the consumer, but after all, if the consumer did not con- 

 ;-inrie. there would not be any particular work for the others 

 to do. 



As I say, T represent the consumer, who is inert and 

 helpless at the mercy of the grower and the middle-man, 

 unable to demand anything and yet governing production 

 by refusing to consume what he doesn't like. Right here I 

 want to pay a triliute to the dealer, who Wiorks so hard to 

 give us the very best at a moment's notice. I am one of the 

 kind that is liable to telephone my dealer twenty minutes 

 or half an hour before dinner time, that I want some broilers 

 riid fresh asparagus and hot house grapes and pears and a 

 few other delicacies of the season and want them at once, 

 and they will get them around to us in twentv minutes. We 



