]97 



f^eldon, Avould add a charm Ave can never feel for the half a 

 dozen brown paper bags in which we usually get our old 

 stand-bys. The little road-side stands that have sprung up 

 along automobile routes I am glad to hear have proven very 

 successful ; that seems such a reasonable way of developing 

 retail maketing, but in developing that, I hope the automo- 

 bile will not be made an easy mark ; the consumer resents 

 being taken in. 



When I was a bride I started out with the idea of going 

 to market several times a week and I did it persistently 

 although I did not know anj^ better what T was getting than 

 if I had telephoned for it, but I Avas scared away and that 

 avenue was closed to me for many years because I caught 

 one market man winking at another with Avhom I Wias trying 

 to trade ; and you return with gratitude to your retailer 

 Avhen you think you are being taken in like that. When the 

 y.roAvers oA'er-reach and try to take advantage of our lack 

 of organization, Ave shall turn back to the dealer every time. 

 There ought to be good team Avork among us all ; it seems 

 to me that small growers could combine to advertise in the 

 papers or through an organization like this so t'lat the con- 

 sumers Avould knoAv Avhere to telephone for fresh fruits and 

 A'egetables Avhich could be sent directly by parcel post ; then 

 there should be an arrangement made to can all surplus 

 fruit and vegetables, either directly on the farm or at some 

 local industry. The new methods of canning are not diffi- 

 cult, and think hoAv much more pleasant it w^ould be to 

 have our fruit and vegetables either fresh or canned than 

 stale and haA^e so much of it spoiled. It seems to me that a 

 canning department Avould be an essential department of a 

 fruit and vegetable grower. Of course a dealer Avill always 

 exist for the less perishable product which has to be stored 

 and distributed gradually, but he ought to be made to play 

 fair and not try to corner the market and hold back Avhat 

 we Avant. 



One thing I Avould like to ask you groAvers, Avhy you 

 don't make more of such a crop as nectarines? Your Presi- 



