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price wjiich we charge to the city customer coming out to 

 our farm which has not been touched upon, and that is the 

 necessity of the average producer protecting his retailer, 

 protecting his regular channels of trade, wholesalers and 

 retailers. If he is going to undersell them at his farm, they 

 naturally are going to feel somewhat opposed to it and less 

 inclined to work his products in the city. Also the average 

 <^ity consumer coming out to the small farm is more a nui- 

 ?5ance and consumes more time than the added price they 

 a,re willing to pay. (Laughter and applause). Mr. Rice 

 i:as just told me of an example that his people had last 

 season that is typical, he said, of many; an elderly man 

 came out in his limousine and wanted a basket of peaches, 

 Avent through the packing shed, pinched the peaches on top 

 <ot a good many baskets, spent considerable time and finally 

 took one basket away. Unless the grower is doing a large 

 •enough business to warrant keeping one person on hand to 

 i^.ttend to these orders, I think they are not getting much, for 

 their time and labor fussing with the consumer at the farm. 



THE CHAIRMAN: I think Mr. Jenks brought up an 

 important phase of the question right there ; certainly the 

 idea of keeping on friendly relations with our retailer is 

 very important. 



A ^MEMBER : I know of a case in point ; a Boston 

 Tvoman, forced to go into the country for her health, bought 

 Ji farm. She found that she had surplus fruit and berries 

 «nd poultry on her farm, and she built beside her farin two 

 ttiilletin boards regular black-boards like those used in 

 school, and every morning she went out and marked for the 

 <4Utomobile trade the things she had to sell and the prices, 

 Jersey milk, eggs, fruit, whatever she had, and sne always 

 had ready a certain quantity packed to deliver. She built 

 up a trade that she told me reached, in one year, $2,000. 

 That seems to be high, but she certainly built up a trade. 

 People came to her stand as they came to a market. There 

 "A^as the price for the day ; ' ' I 've got this to sell, it is ready 

 to deliver" ; and she found that they treated her just as they 



