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very careful in choosing them. As these men practically 

 give their services, receiving only one dollar for attendance 

 at each meeting, they must be men unselfish, broad minded, 

 and alive to the interests' of all the members. We have 

 always been able to secure the services of men of this sort. 

 After organization the first thing to do was to define 

 exactly the place and purpose of the association. As set 

 forth in our by-laws, our object is three fold : — 



1. To secure to the fruit growers of Oxford County 

 vicinity all possible advantages in marketing their fruit. 



2. To build up a standard of excellence. 



3. To create a demand for the same. 



Our aims are not confined to these few things, however. 

 Kr'oadly speaking, the purpose is so to cooperate in our 

 I'Usiness that we may not only render valuable service to 

 our members in every way, but that we may also, by setting 

 an example, help in establishing a l)etter community spirit. 



We early recognized the necessity of establishing a 

 name for ourselves. We began ])y selecting a name for our 

 organization which should be distinctive, and at the same 

 time representative of our section of the country. After 

 choosing the name Oxford Bears' Fruit Growers Association, 

 we immediately set about to design a trade mark by which 

 our brand should be known on the market. This trade mark 

 appears on the label in every barrel and on every box of 

 apples packed by the Association. 



Jt stands for QUALITY FIRST, the phrase we have 

 taken for our motto. We have never had a special appro- 

 priation for advertising. We believe that honestly packed 

 fruit placed on the market under a brand name will adver- 

 tise itself. Our experience has borne out the truth of this 

 statement. The label and what it stands for have been 

 enough. One thing that has enabled us to establish a name 

 for ourself is the making up of ear lots of seasonable varie- 

 ties. By this I mean that at a certain time, when a variety 

 is in prime condition, we are able, by drawing on the various 

 members, to make up a car lot, thus securing the minimum 



