MARKETING PROBLEMS AND THEIR POSSIBLE 



SOLUTION 



Mr. Howard W. Selby, Springfield. 



The previous speaker made a splendid introduction and 

 beginning to this discussion — the question of marketing. 

 The grading is the one fundam.ental, as we find it, in begin- 

 ning to attempt any solution in this respect. I am finding 

 that in the states where they are adopting grading laws it 

 IS being taken up gradually and with splendid results by 

 those who are following it closely and carefully and taking 

 the real advantage that comes from following carefully and 

 closely the grading laws. Those men are the ones with the 

 active business foresight, who are letting it be known to the 

 public that their apples are not only graded, but they are 

 put rp under a brand name and they are taking a cash bene 

 fit to themselves by establishing a reputation on their per 

 sonal brand marks. 



Now, there was one remark made by the previous speak- 

 er relative to apples in Franklin County which especially 

 attracted and interested me. It was the fact that such a 

 large proportion of those shipments went to Chicago, to 

 Indianapolis, down to Philadelphia and all over the other 

 parts of the United States. 



Six percent, if I have the figures correctly — of the 

 apples produced in the United States are raised within the 

 New England states; while 16 or possibly 18 percent of the 

 population of the United States live within the borders of 

 the six New England states. There ^'s, therefore, it would 

 seem a possibility of developing the apple industry in this 



